You have a database full of contacts and you are thinking about sending your first SMS campaign, but you don’t know where to start. If you want to achieve effectiveness and those leads end up becoming sales, go ahead and follow these tips:
1. Know your customers: It is essential to select the target audience of the campaign according to your product or service and segment the database by parameters of interest such as: place of residence, gender, age range or others; to maximize the success of your SMS sendings.
2. Add a value proposal: The message to be sent should be simple and contain a value proposal that promotes an offer, a contest or invitation to a new service or product.
3. A brief, clear and recurring message: It is known that the perfect formula for writing an SMS to your clients does not exist. This is why it is advisable to follow these tips:
- Keep an eye on your spelling.
- Personalize and Identify yourself clearly in the message, with the name of your business.
- Go straight to the point, Express clearly what you want to say.
- Offer exclusivity, limited time offers.
- Call them to action, add short links that are traceable.
4. Establish an appropriate delivery time: The delivery time is key depending on the audience you want to reach. You should think about what time of day your consumers buy, so that the SMS campaign is effective. 45% of users acknowledge having purchased after receiving a relevant offer on their mobile device.
For companies we recommend schedules between 09:00 and 14:00. For e-commerce it is recommended between 5:00 p.m. and 8:00 p.m. The most favorable days are from Tuesday to Friday. But, everything will depend on your market niche. For example: If you have a cocktail bar, just before the night is the ideal time to send the SMS.
5. Cancel the subscription of your SMS: Do not abuse the sending of SMS! Take care of your contacts and allow them the option to unsubscribe through a simple phrase.
Don’t wait anymore! Start your SMS campaigns using our platform easily and securely. Sign up and activate your free credits: Here. Contact our specialists for free advice at www.TwixText.com or call: USA + 1.888.924.8341.