5 Tips for a successful SMS campaign

You have a database full of contacts and you are thinking about sending your first SMS campaign, but you don’t know where to start. If you want to achieve effectiveness and those leads end up becoming sales, go ahead and follow these tips:

1. Know your customers: It is essential to select the target audience of the campaign according to your product or service and segment the database by parameters of interest such as: place of residence, gender, age range or others; to maximize the success of your SMS sendings.

2. Add a value proposal: The message to be sent should be simple and contain a value proposal that promotes an offer, a contest or invitation to a new service or product.

3. A brief, clear and recurring message: It is known that the perfect formula for writing an SMS to your clients does not exist. This is why it is advisable to follow these tips:

  • Keep an eye on your spelling.
  • Personalize and Identify yourself clearly in the message, with the name of your business.
  • Go straight to the point, Express clearly what you want to say.
  • Offer exclusivity, limited time offers.
  • Call them to action, add short links that are traceable.

4. Establish an appropriate delivery time: The delivery time is key depending on the audience you want to reach. You should think about what time of day your consumers buy, so that the SMS campaign is effective. 45% of users acknowledge having purchased after receiving a relevant offer on their mobile device.

For companies we recommend schedules between 09:00 and 14:00. For e-commerce it is recommended between 5:00 p.m. and 8:00 p.m. The most favorable days are from Tuesday to Friday. But, everything will depend on your market niche. For example: If you have a cocktail bar, just before the night is the ideal time to send the SMS.

5. Cancel the subscription of your SMS: Do not abuse the sending of SMS! Take care of your contacts and allow them the option to unsubscribe through a simple phrase.

Don’t wait anymore! Start your SMS campaigns using our platform easily and securely. Sign up and activate your free credits: Here. Contact our specialists for free advice at www.TwixText.com or call: USA + 1.888.924.8341.

Discover the benefits of Synchronizing Communications in a single channel

One of the greatest benefits is that it will provide you with a unique experience by integrating all channels of communications in a single platform that allows you to program campaigns and perform actions according to the behavior or preferences of the end user.

There are technologies that can simplify times, segment according to actions or preferences and thus achieve a better experience in each contact with the customer. These business tools for contact centers offer an agent desktop in a single channel of communications that allows you to unify all your voice services, chat, email, social network messaging and more channels.

In addition, these platforms integrate with any CRM, workforce management and reporting systems, or even with your existing call center infrastructure. That’s why they’re designed to scale to the largest enterprises.

On these platforms, agents will have fully customizable dashboards with one-click features that allow you to optimize team performance and integrate with websites and other mobile applications. You can also customize IVR interaction streams, send appointment reminders and SMS-based surveys.

Therefore, it proposes a complete control over the responsibility of the customer with an experience of speed and flexibility of the cloud, where customers and agents can see the difference in the contact.

Today companies can create fully integrated conversation assistants and robots, trained in the context of the company, to help customers without human supervision. So, whether the customer is talking to a virtual system or has a commitment to an agent, you want them to be personalized and enriched conversations.

On the other hand, it is evident that channels such as Facebook or Whatsapp become the most widely used Apps, leaving the SMS in a much more personal channel of communications, but not as effective if it works alone. The new Omnicanal era offers the possibility of including social networks and apps as a point of contact with the end user, in addition to the traditional ones.

In this regard, it is the companies that ultimately must decide to unify their channels of communications to ensure an effective experience for their customers. Consequently, we offer you one of the best messaging service channels to have direct and instant conversations with your customers through our platform that can be integrated with other mobile channels. Know its services Here.

Text messaging Growing and Great projection for 2022

There is a widely used acronym in the industry called A2P that comes from the acronym in English Application to Person, which means communication between an application and a person, but to understand it correctly in a simpler way we start from P2P that comes from the acronym in English Person to Person or messaging between two people, is defined as two communication routes by means of SMS or MMS messages, where SMS is known as Short Message Service and is commonly referred to as a “text message”. With an SMS, you can send a message of up to 160 characters to another device (non-special characters such as those with accents). Longer messages will be automatically separated into multiple messages.

According to reports submitted in 2016, a total of 1.67 trillion messages will be sent via A2P, and 2.8 trillion messages are expected for 2022, which we see are quite high numbers and growth is seen with great potential. SMS messaging is increasingly being used in A2P applications.

Twixtext has an API that allows easy integration into any mobile application or internet portal giving access to text messages with coverage to 200 countries worldwide.

For more information on this text messaging platform, you can consult with a specialist engineer Here. Who can help you and provide the best solution for your business on security issues and notifications via text messaging.

Security to access your accounts via internet portals

Today with so many passwords that we have to manage, it becomes difficult for businesses to know if the client is really trying to enter your account or if he is a stranger trying to hack or access an account that does not belong to him; Because of this problem, it is because we listen and read about fraud in banks and credit cards, because people dedicated to doing evil and wanting to earn easy money, are dedicated to stealing accounts to use the balance sheets that it does not correspond to them; with this serious and delicate problem where thousands of dollars have been lost has become necessary and almost mandatory, that if a user will access your account from a PC, tablet or smartphone, that the system does not recognize, for not being registered, or if the person loses his password and wishes to recover it, the system very likely apart from the secret questions he has registered, sends a text message to the cell phone registered in the system, with a random security code, if this code is entered in the mobile app or in the portal and is correct and valid, the system automatically allows the entry. The text message when you get directly to the valid registered cell phone that is the owner of the account and allows you to enter and prevents the person from having to call customer service and take time online to confirm their identity.

In this type of situation is where a platform with API and portal capacity is required, to integrate any type of application and help in security systems and instant notifications to clients, we see in these types of solutions the power that messaging has of text and the speed of response and validation, which interacts with databases and systems that are online.

For more information on this text messaging platform, you can consult with a specialist engineer Here, who can help you and provide the best solution for your business on security issues and notifications via text messaging.